The Rise of Internet Media
NYU STERN: Department of Media, Culture, and Communication
Course Description
This course examines the emergence of digital technology as a vehicle for the storage and retrieval of media, and the subsequent impact on society and culture. Rise pays particular attention to the various business models and practices employed by in media-related enterprises, tracing their development from the early 1990s to the most recent strategies and trends.
Learning Outcomes
Upon successful completion of this course, you should be able to:
Discuss, compare, and contrast the historical development, current scope, regional influences, and global influences of digital media highlighted throughout this course.
Name the organizations that are relevant to media and communications technologies, as well as their policies, current projects and scopes of influence.
Discuss the impact of digital media on consumers, advertisers, and traditional ways of producing media content.
Readings
Required Newsletters/Feeds:
On The Media – subscribe to newsletter or go directly to the site: http://www.onthemedia.org/
Required books:
Bartlett, Jamie. “The Dark Net” (2014)
Thiel, Peter. “Zero to One: Notes on Startups, or How to Build the Future” (2014)
Schmidt, Eric and Rosenberg, Jonathan. “How Google Works” (2014)
Required articles/videos/audio:
Additional articles will be assigned on a weekly basis as needed
Brian Lehrer Show. “Why Did This Reporter Let Companies Track All Her Data” (October 30, 2014)
Davidson, Adam. “Welcome to the Failure Age”, New York Times, (November 12th, 2014)
Dewey, Caitlin. “36 Ways the Web Has Changed Us”, Washington Post, (March 12, 2014)
On The Media. “Real Story Behind the Dingo Ate My Baby” (November 21, 2014)
Owyang, Jeremigh. “2015: The Year of the Crowd”, SlideShare, (December 5, 2014)
Owyang, Jeremiah. “Sharing Is the New Buying”, SlideShare, (March 2, 2014)
Owyang, Jeremiah. “A Day in the Life of the Collaborative Economy”, SlideShare, (October 2, 2014)
Paul, Pamela. “How to be Liked by Everyone Online”, New York Times, (December 19, 2014)
Optional:
GarysGuide
http://www.garysguide.com/
Great resource for NY Tech scene (Sillicon Alley)
Mediapost: Online Media Daily
http://www.mediapost.com/publications/online-media-daily/
(other newsletters also available through mediapost.com)
New Tech City
http://www.wnyc.org/shows/newtechcity/
NY Tech Meetup
www.meetup.com/ny-tech/
you can sign up for the mailing list by clicking on your meetup profile on the above page (as they are sent or a daily digest – I suggest the latter)
https://nytm.org/https://www.tumblr.com/search/Ny+Tech
Web-Strategist
web-strategist.com/blog
http://www.slideshare.net/jeremiah_owyang
Great resource for understanding the collaborative economy
Schedule of Classes, Readings and Assignments
(Subject to change and Guest additions)
February 2nd : Intro to Rise/Media and You
Reading: Dewey, Caitlin. “36 Ways the Web Has Changed Us”, Washington Post, (March 12, 2014)
February 9th: Media Companies Now
Reading: How Google Works
Reading: Carlson, Nicholas. “What Happened When Marissa Mayer Tried to Be Steve Jobs”, New York Times, (December 17, 2014
Guest Speakers: Jeff Keni Pulver, Nick Carlson
February 23rd: Innovation - Advertising
Guest Speaker: Andrew Pancer
March 2nd: Innovation - Startups
Reading: Zero to One
Reading: Davidson, Adam. “Welcome to the Failure Age”, New York Times, (November 12th, 2014)
Due: Article topic
Guest Speakers: Blake Aber
March 9th: Social Media and Journalism
Reading: Paul, Pamela. “How to be Liked by Everyone Online”, New York Times, (December 19, 2014)
Reading: On The Media. “Real Story Behind the Dingo Ate My Baby” (November 21, 2014)
Due: Article Draft
Guest Speaker: Ryan Foran
March 23rd: Social Good/Education
Due: Article Final - rolling admission.
Guest Speakers: Katie Palencsar, Brad Hargreaves
March 30th: Sharing/Collaborative Economy
Reading: Owyang, Jeremigh. “2015: The Year of the Crowd”, SlideShare, (December 5, 2014)
Reading: Owyang, Jeremiah. “Sharing Is the New Buying”, SlideShare, (March 2, 2014)
Reading: Owyang, Jeremiah. “A Day in the Life of the Collaborative Economy”, SlideShare, (October 2, 2014)
Guest Speaker: TBD
April 6th: The Dark Side
Reading: The Dark NetDue: IGNITE rubric
Guest Speaker: James O'Shea
April 13th: Data & Privacy
Reading: Brian Lehrer Show. “Why Did This Reporter Let Companies Track All Her Data” (October 30, 2014)
Reading: Kaye, Kate. “A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller”, Ad Age, (October 27, 2014)
Guest Speaker: Kate Kaye
April 20th: Branding/Communication
Due: Final Thesis - submit media vehicle (wordpress, tumblr, rebelmouse, etc.)
Due: Ignite rough draft- all 20 slides
Guest Speaker: Marc Rappin
April 27th: Social Good
Due: Final article - LAST date to submit
May 4th: Future of Media
Guest Speaker: Kathryn Koegel
Video: David Sable
May 11th: IGNITE presentations
May 18th: Finals Week
Due: Multimedia Final Project
Course Content developed by Lauren Moores @2015