Data Many Ways
having it all may be a tall order, but using data to say it all — and in all sorts of ways — is a worthy goal
Hello! I am Lauren Moores, also known as the Data Queen. A little about who I am.
I am a serial startup data innovator, advisor and strategist. I have spent over 25 years creating data solutions for commercial and non-profit businesses by creating intelligence from dirty, disparate data integrated with multi-media and scaled technology.
My experience centers on the use of new sources of data and data science to disrupt industry through new technology products and services. I have built data teams from the ground up covering data acquisition, operations, architecture, product and data science in AgTech, FinTech, AdTech and more.
I also advise entrepreneurs and start-ups regarding data and data technology through my own start-up, Moores Data. Current advisor board positions and projects include: AFOCAL, Vector-Center, Chakra Advisors and MassChallenge. Previous clients include: I-COM Data Hackathon, Unbound Concepts, Similar Web, JumpShell, TapDog and more. In addition, I am the Chair of the Data Advisory board for the USA for UNHCR, a non-profit affiliated with the UN Refugee Agency and a Teaching Fellow for the Harvard Business Analytics Program (HBAP).
My most recent adventure prior to FL was VP, Data Innovation at Indigo Agriculture (a FL founded company) where I built the data foundation for a new grain commodity marketplace and created geospatial data products focused on grower insights and profitability. Prior to Indigo, I ran data analytics and data strategy at Tala, a global financial tech startup that transforms mobile behavioral and transactional data to provide financial identities to the underserved in emerging economies. Before Tala, I was VP, Strategy and Analytics for Dstillery, a cross-device digital intelligence and audience platform, and Chief Science Officer for EveryScreen Media, a mobile RTB and audience technology company acquired by Dstillery. Prior to EveryScreen, I managed the science, data assets and data engineering teams at WPP’s Kantar Compete, building large, global, multi-sourced digital consumer research panels and consumer analytics.
I am a speaker and writer on innovation through new data, technology and analytics, including prior lecturing at Brown, NYU and UCLA. I have a PhD in Economics from Brown University and hold multiple patents in audience measurement, geospatial metadata creation and machine learning.