A little about who I am.

I am a data geek and strategist who uses dirty, disparate data to optimise business practices with relevant metrics and insightful stories. I have over 25 years in data strategy, data science and data creation in various information and tech industries, including a PhD in Economics from Brown University.

I am currently the VP, Data Strategy and Data Sciences at Indigo Agriculture, a precision agriculture startup focused improving farmer profitability through sustainable farm management, improved yield and quality, and focus on consumer health.   My focus at Indigo is to use the create a data loop of analytics and science from our microbial plant product to our ability to provide quality grain to buyers.

My previous roles include an emphasis on information services, behavioral insights and advertising technology platforms.  Most recently, I ran data analytics and data strategy at Tala, a global financial tech startup that transforms mobile behavioral and transactional data to provide financial identities to the underserved in emerging economies.

Prior to Tala, I served as VP, Strategy for Dstillery, a cross-device digital intelligence platform, and Chief Science Officer for EveryScreen Media, a mobile RTB and audience technology company acquired by Dstillery. Prior to EveryScreen, I managed the science, data assets and data engineering teams at WPP’s Kantar Compete, building large, global, multi-sourced digital consumer research panels and consumer analytics.

I am an active speaker and writer on innovation through mobile data, technology and analytics, including prior lecturing at Brown, NYU and UCLA. I am currently chair of the  data advisory board for the USA for UNHCR, a non-profit which supports the UN Refugee Agency where we focus on using data to educate existing and future donors.   I hold multiple patents in audience measurement and metadata creation and I also advise different entrepreneurs and start-ups regarding data and data technology through my own start-up, Moores Data. Current and previous advisor board positions include: Unbound Concepts, Similar Web, JumpShell, Affect.io, TapDog and more.