Connecting Ads to Store Visits Are Now Table Stakes: Offline Attribution and Optimization
Wednesday, October 19th – Seattle, WA
Placed Founder and CEO
Dstillery VP of Strategy
HP, Inc.Manager, Media & Advertising Technology
Horizon MediaSVP of Innovation and Partnership
HackerAgencyDirector of Media
The ability to measure the impact of advertising in driving offline store visits is moving from “nice to have” to “required” amongst leading retailers, restaurants, and brands. Digital is just the start with the ability to measure offline actions from all channels including out of home, and television advertising. Measurement is the first step, optimization is the next as data without action is worthless.