Connecting Ads to Store Visits Are Now Table Stakes: Offline Attribution and Optimization

Wednesday, October 19th – Seattle, WA

Moderator

David Shim
Placed Founder and CEO

Panelists

Lauren Moores
Dstillery VP of Strategy

John Marshall
HP, Inc.Manager, Media & Advertising Technology

Erin Foxworthy
Horizon MediaSVP of Innovation and Partnership

Eric Osgood
HackerAgencyDirector of Media

The ability to measure the impact of advertising in driving offline store visits is moving from “nice to have” to “required” amongst leading retailers, restaurants, and brands. Digital is just the start with the ability to measure offline actions from all channels including out of home, and television advertising.  Measurement is the first step, optimization is the next as data without action is worthless.