RampUp 2016 – Summit
Connecting the Consumer Journey
February 23, 2016

This session was designed for Brand marketers to discuss topics such as content marketing, micro-targeting, personalization, and advanced analytics. These small roundtable discussions will be led by LiveRamp customers, including: Sephora, MetLife, Taboola, and Dstillery.

Connect Through The Entire Consumer Journey

By using location, audience behavior and device data together you are able to reach your consumer more effectively through their journey. (Across screens and channels)

Using all your consumer’s data to reach them at the right time/place and to better understand their entire consumer journey.

Speakers: Larry Nagel, Lauren Moores, Paul Jelinek, Tom Sullivan