From Beacons to Audience Modeling, Marketers Will Combine Data and Mobile

Mobile is not a channel; it is a way of living. As a result, the data that can be derived, analyzed, matched and utilized for overall campaign and audience optimization is impressive — all from a single device.

Go Beyond Location:

Harness the power of mobile app audience modeling in your prospecting strategies

Creative Matters:

Leverage data to not only optimize your media, but also your creative messaging

Don’t Silo Mobile:

Run every campaign as cross-device to drive the highest impact