From Beacons to Audience Modeling, Marketers Will Combine Data and Mobile
Mobile is not a channel; it is a way of living. As a result, the data that can be derived, analyzed, matched and utilized for overall campaign and audience optimization is impressive — all from a single device.
Go Beyond Location:
Harness the power of mobile app audience modeling in your prospecting strategies
Leverage data to not only optimize your media, but also your creative messaging
Don’t Silo Mobile:
Run every campaign as cross-device to drive the highest impact