METHODS, SYSTEMS, AND MEDIA FOR DETERMINING LOCATION INFORMATION FROM REAL-TIME BID REQUESTS
US 9014717 B1
Issued 21 April 2015
Methods, systems, and media for determining location information from real-time bid requests are provided. In some implementations, a method for determining device locations is provided, the method comprising: receiving a real-time data stream that includes location proxies corresponding to devices; generating a movement graph of interconnected nodes and edges, wherein each node represents one of the location proxies and wherein each edge represents movement information between the location proxies; calculating, for a node in the movement graph, location information by applying a predictive model having weights based on the movement information; and assigning, for the node in the movement graph, a census-based identifier to the calculated location information. The census-based identifier can be used, for example, to supplement or enrich bid requests within the real-time data stream.