Addressing Barriers (Transparency, Viewability, NHT, Ad-blocking, Inventory Quality, Audience Targeting Limitations) to Accelerate Adoption of Programmatic

Thursday, April 21 – Seville, Spain

Moderator: Lauren Moores

ComScore – Duncan Triggs
TubeMogul – Taylor Schreiner
AAM/IVC – Pedro Silva and Joe Hardin
The combined story:
  • The state of programmatic
  • Solutions for ensuring good impressions (for advertisers) which ideally makes the consumer experience better – audience segmentation, brand safety, fraud detection, measurement
  • What happens when the industry doesn’t ensure a good experience for the consumer – ad blocking growth and measurement