Trends for Advertising from Beacons to Creative-Marketers Need to Pay Attention to Mobile
Thursday October 22 – Boston, MA
Mobile is not a channel; it is a way of living. As a result, the data that can be derived, analyzed, matched and utilized for overall campaign and audience optimization is impressive – all from a single device. In this rapid fire session, join Dstillery’s own data queen, Lauren Moores, as she discusses the top trends in mobile and data science for the coming year. From beacons to audience modeling to cross-device, Lauren will delve into the ever-changing programmatic landscape using data as the connective tissue. You will learn why smart data matters, and how leveraging deep data sources for audience creation, optimization, and intelligence makes all the difference. If you’re not familiar with Lauren, she is a mobile and cross-channel data expert, bringing more than 20 years of experience in information and technology strategy.