Mobile Advertising—Five Things You Need to Know Now

February 4th – NY, NY

What you’ll learn:

  • Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel
  • What opportunities lie in location-based marketing beyond geofencing
  • Why marketers need to embrace ad IDs and cut the cookie cord
  • Which metrics to monitor and get the most out of mobile measurement
  • Why creative is in crisis on mobile