In today’s fragmented media landscape, marketers are always looking for new and creative ways to add mobile to their media plans. Recent research by MMA SMoX confirms that including mobile in the media mix can increase ROI without breaking the budget. The study found that the optimal spend for mobile is between 8-15% (based on total campaign spend, not just digital). Join Lauren Moores, VP of Strategy, in this hands-on, whiteboard session as she shares how to effectively include mobile signals, digital intelligence and delivery in your media plans. Moores will use real-world examples that resulted in significant results for clients – from in-store visits to significant sales increases.