Using the Power of Connectivity to Unlock Your Brand Code
With all of the various channels of advertising, what combination unlocks the best value for your brand? Between the vast availability of mobility data and the Internet of Things phenomenon, we have all become data sources. Our phones, our tablets, our watches, our TVs, our refrigerators (and the rest of our connected devices) effortlessly transmit a steady flow of data. What can we learn about our audience from this trail of data? How can this influence how, when, and why we reach them? This session will dive into these key questions and more.