SM2: Every Moment is Mobile
24 September 2013
One of These Things Is Not Like the Others: Distilling Mobile Consumer Behavior
Mobile presents an opportunity for marketers to reach audiences anywhere and at any time and expands the ability to engage a person across multi-devices. However, using the same media plan for mobile or even, smartphone and tablet, may not reach the audience you expect. Learn more about how consumers interact with marketers across smartphone, tablet, and desktop and see examples of behavior differences.