Monday 8 June 2015
1:30 PM – 3:00 PM
ROUNDTABLE C: PRIORITIZING OPPORTUNITIES IN MOBILE
Mobile marketing creates more dynamic opportunities to engage with consumers than any other medium. It provides powerful means of one on one communication, some of which are truly unique to mobile. One of those is location based marketing. The practice of using location data has evolved over the years to the point that the value goes well beyond just driving in store traffic. Location data, current and historical, serves the marketing interest of brands beyond retail. We’ll take a look at what is driving the growth across the market and discuss the maturity of the category in general. Will the industry see standardization come into play to help define what truly qualifies as location data? Will brands call on more transparency, giving first party data the clear advantage? All of these topics and more will be discussed as well take a deep dive into the subject of location based marketing and all of the elements that make it one of the most relevant means to engage with consumers across mobile.