Mobile Media Summit
18-21 August 2013
Tahoe, CA
From Mobile to ‘Mobility’ (video)
Marketers are not targeting a mobile devices, because smartphones and tablets are used in so many different places and in so many different lean in, lean back, research, shopping, buying, time-killing modes and embrace so many points in the purchase path. This is not ‘mobile’; it is ‘mobility.’ Knowing what experience to serve a customer where, when and why is the supreme challenge of an age of mobility.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: