Mobile Media Summit
18-21 August 2013
From Mobile to ‘Mobility’ (video)
Marketers are not targeting a mobile devices, because smartphones and tablets are used in so many different places and in so many different lean in, lean back, research, shopping, buying, time-killing modes and embrace so many points in the purchase path. This is not ‘mobile’; it is ‘mobility.’ Knowing what experience to serve a customer where, when and why is the supreme challenge of an age of mobility.