iMedia February 2014

iMedia Brand Summit
9-12 February
Amelia Island, FL
Speaker, February 10th
Case Study: Seeding Millennials Future Financial Product Purchase
Lauren Moores of Dstillery will be joined by Amit Phansalkar of MassMutual to discuss the results of a Q1 2014 study. In this research, MassMutual and Dstillery will issue new insights into the patterns of consumers’ cross-device usage, including how they engage within the financial and health product industries and combined physical and digitally defined segmentation can be employed to connect with potential customers. This research is aimed to help build awareness, within the millennial audience, of health and insurance products with the intent to start the engagement and awareness with an audience who likely is not aware or interested to purchase at this time in their purchase cycle.