New York, NY
Town Hall Lead
Connecting to Audiences Through Mobility Data
With U.S. smartphone growth currently topping 53% and mobile phones now providing 24/7 connectivity, how are brands responding to the potential opportunities? Discuss the role mobility data plays in reaching audiences cross-channel, building models, creating dynamic content and providing insights and measurement. Audience connection, interaction and conversation continues to evolve as does mobility and technology.
- How has the predominance of mobile data changed how you connect to audiences?
- What role does this data play for content and creative? If not, why not?
- How can you prepare now for the continued fragmentation of mobile with new emerging technology?