IAB Mobile Marketplace

31 March
New York, NY
Town Hall Lead

Connecting to Audiences Through Mobility Data

With U.S. smartphone growth currently topping 53% and mobile phones now providing 24/7 connectivity, how are brands responding to the potential opportunities? Discuss the role mobility data plays in reaching audiences cross-channel, building models, creating dynamic content and providing insights and measurement. Audience connection, interaction and conversation continues to evolve as does mobility and technology.

  • How has the predominance of mobile data changed how you connect to audiences?
  • What role does this data play for content and creative? If not, why not?
  • How can you prepare now for the continued fragmentation of mobile with new emerging technology?

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