IAB Mixx
30 September
Mobile is Key to Unlocking Store Measurement

Connecting in-store activity to online campaigns is priceless and until recently, not an easy task even for the most tech-savvy businesses. By putting location in context, it’s possible to measure user interaction in physical stores and use data to evaluate the impact of digital campaigns—both desktop and mobile—on offline behavior. Offline attribution is no longer an art—it’s a science that is a reality for many marketers. Hear firsthand about the need, opportunity, challenges and excitement around this new solution.

Karyn Johnson, Senior Vice President Digital Director West, Optimedia
Lauren Moores, Vice President, Analytics, Dstillery
David Shim, Chief Executive Officer & Founder, Placed
Jeremy Sigel, Director of Mobile, North America, Essence


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