3 April
Mobile Media Measurement – Mobile’s Role in the Marketing Mix
Moderator: Laura Chaibi, Senior Director of International Research, Yahoo!, UK
Yassine El Ouarzazi, Marketing Sciences Manager, Mars, Belgium
Lauren Moores, VP of Analytics, Dstillery & Amit Phansalkar, Chief Data Scientist, Mass Mutual, USA
Seamus McAteer, SVP Data & Analytics, Millennial Media, USA

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