Moderator: Lauren Moores
Panelists:
Josh Chasin, Chief Research Office, ComScore
Kajal Mukhopadhyay, VP, Performance & Measurement, Xaxis
Barbara Piermont, Head of Industry- Emerging Accounts, Google
Questions:
- how has your company changed over the last 24 months?
- how does that affect strategy and planning?
- how do you find resources to support?
- where have the largest areas of growth come from? mobile, fraud, programmatic, big data, video
- how have your relationships changed in industry?
- How are you handling the growth of available data? how has it changed your tech, your products, etc?
- how has the adoption and evolution of the self-serve model changed your company?
- how has the explosive growth in mobile changed your company?
- what worries you today?
- Where do you see the industry in the next 24 months?
DataQueen 