Clorox iConnect

26 January
San Francisco, CA

Why OmniChannel Is the Buzzword For 2015 And Beyond

Most retailers are already multichannel (making content available across a lot of screens), but few have become fully omni-channel (connecting the key brand touch points so that the story you’re telling is contextually relevant to that consumer).  Technology is a key factor, helping to drive integration across platforms and driving to actionable insights.  This session will teach you about the power of omni-channel – the practice of creating a seamless approach to your consumer’s experience with your brand, across multiple platforms and channels.

Moderator: Mark Friedler, Oracle

Jeff Collins, CRO, Specific Media
Lauren Moores, VP Analytics, Dstillery
Dana Strokovsky, Discover Financial Services
Brian Monahan, VP Marketing, Walmart

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