San Francisco, CA
Why OmniChannel Is the Buzzword For 2015 And Beyond
Most retailers are already multichannel (making content available across a lot of screens), but few have become fully omni-channel (connecting the key brand touch points so that the story you’re telling is contextually relevant to that consumer). Technology is a key factor, helping to drive integration across platforms and driving to actionable insights. This session will teach you about the power of omni-channel – the practice of creating a seamless approach to your consumer’s experience with your brand, across multiple platforms and channels.
Moderator: Mark Friedler, Oracle
Jeff Collins, CRO, Specific Media
Lauren Moores, VP Analytics, Dstillery
Dana Strokovsky, Discover Financial Services
Brian Monahan, VP Marketing, Walmart