Chief Digital Officer Global Forum
Half Moon Bay, CA
CONSUMPTION DOESN’T LIE: ENGAGING THE MOBILE-FIRST CONSUMER
What does “mobile-first” mean to you? Are your customers are mobile-first? How do you know? If they are, do you know how to engage the mobile-first consumer? Do you know how to brand in the mobile environment? And can you measure mobile-first consumer engagement and extract valuable consumer data from your mobile channels and partners? Let’s talk real statistics and consumer disruption here: In the United States, mobile apps did not exist five short years ago. Time spent “in-app” was zero. Today, the average consumer in the U.S now spends more time “in-app” than any other digital platform. Period. And as screens get bigger, networks get faster, mobile content becomes pervasive, and the amount of connected devices continue to proliferate, “mobile-first” will be (is now?) the strategic marketing communications priority for virtually every consumer brand in the United States and globally. Join Chia Chen, Head of the US Mobile Practice for DigitasLBi and leading brands and mobile experts to discuss the rapid rise of the mobile-first consumer.
SESSION LEADER: CHIA CHEN, SVP & HEAD OF U.S. MOBILE PRACTICE, DIGITAS
- PHILLIP EASTER, HEAD OF MOBILE APPS, AMERICAN AIRLINES
- KEVIN WASSONG, CEO, LIN MOBILE
- LAUREN MOORES, VP, ANALYTICS, Dstillery