Brand Innovators Mobile
18 November 2013
Using Data to Get Phygital
Location data is a key ingredient for connecting with consumers in the physical and digital worlds and providing relevant, dynamic signals regarding consumer brand habits and behaviors. Lauren Moores, VP of Analytics for Dstillery, will discuss how location data are driving many of the innovation trends occurring in ad tech today. It’s time to use data to drive a connection between advertisers and consumers that goes beyond the desktop and targets consumers based on their physical location – it’s time to get phygital.

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