Brand Innovators Mobile
18 November 2013
NY, NY
Speaker
Using Data to Get Phygital
Location data is a key ingredient for connecting with consumers in the physical and digital worlds and providing relevant, dynamic signals regarding consumer brand habits and behaviors. Lauren Moores, VP of Analytics for Dstillery, will discuss how location data are driving many of the innovation trends occurring in ad tech today. It’s time to use data to drive a connection between advertisers and consumers that goes beyond the desktop and targets consumers based on their physical location – it’s time to get phygital.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: