Brand Innovators: Consumer Engagement
29 January
San Francisco, CA

Forging Consumer Connections with Mobile and Emerging Media

The Bay area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Lauren Moores, VP, Analytics, Dstillery

Mackenzie Banks, Manager-Technology Innovation, Consumer Connections, Anheuser Busch InBev
Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors
Jennifer Heyman, VP, Social Media, Wells Fargo
Aaron Magness, VP – Marketing & eCommerce, Betabrand


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