BIA/Kelsey May 2014

BIA/Kelsey 
Leading in Local – The National Impact
7-9 May
Atlanta, GA
Speaker
Big Data, Local Locations
Can national and regional brands predict who their local customers will be and build online and mobile programs to get them in the door? That’s the ambitious goal for big data companies, who can scrape social media and the web for all kinds of intuition on customers, and link their data to leads efforts.