BI Mobile & Millennials May 2015

Brand Innovators – Mobile & Millennials
May 8, 2015

Success Story – Measuring Traditional Media Audiences Through Digital Data

In this age of digital advertising, traditional media channels such as outdoor home tend to be ignored in the digital measurement discussion. Instead, similar to measurement of in-store visits prior to mobile devices and sensors, out-of-home (OOH) media providers have relied on human counters or gross approximations of audience based on geographical areas. Through the use of mobile and desktop digital data, Dstillery can provide a robust and efficient methodology for analyzing, targeting and measuring audiences exposed to OOH. Learn how this methodology could be the future for traditional media, such as radio, as it provides cross-channel delivery across desktop, mobile, radio and OOH.