San Francisco, CA
Combining Digital and Physical: Measuring Cross-Channel Campaign Effectiveness
Connecting in-store activity to online campaigns is priceless and until recently, not an easy task even for the most tech-savvy businesses. By putting location in context, we can measure user interaction in physical stores and use data to measure the impact of how digital campaigns – both desktop and mobile – affect offline and online behavior. In this session, we will discuss this approach and how it translated into significant results.
Lauren Moores, Ph.D. – VP, Analytics, Dstillery
David Shim – Founder & CEO, Placed