MegaTrends in Audience Creation:Taking Digital Intelligence Offline

In a world where you’re more likely to walk into a pole than look up from your screen, billboards and outdoor advertising may seem like a relic of the past. They may be bold and artistic, but billboards don’t offer the same intelligence of adigital ad and there is no way to measure their effectiveness. Until now. Billboards and other outdoor signage now have the ability to capture the same intel usually garnered with precision from online advertising. This session will cover how to bring digital insights, optimization, and analytics to notoriously offline assets.

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