How Advertising Works –
How Technology Makes It Better
ARF West Presents
How Advertising Works
Nov 10–11, 2015
Facebook Headquarters
1 Hacker Way
Menlo Park, CA 94025
Does Creative Still Matter?
If every ad tech offering boils down to audience and algorithms, do you really need to invest in the good design of a banner ad? Can a banner ad really move someone emotionally?
