Data ‘Steerage’

When America sealed the America’s Cup victory from New Zealand in September, coming from a 8-1 deficit, I was intrigued more by the use of real-time big data to make racing adjustments than the cool technology that went into the boat design. 



Thanks to my day job that focuses on analytics and data, here are my thoughts on it from AdExchanger.

And, although I was not in San Francisco for the event itself, I was there last week and loved walking by the America’s Cup Park at Piers 27/29.

To get a better idea of the venue and the race course area, courtesy of America’s Cup official website


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