Data ‘Steerage’

When America sealed the America’s Cup victory from New Zealand in September, coming from a 8-1 deficit, I was intrigued more by the use of real-time big data to make racing adjustments than the cool technology that went into the boat design. 

Image

 

Thanks to my day job that focuses on analytics and data, here are my thoughts on it from AdExchanger.

And, although I was not in San Francisco for the event itself, I was there last week and loved walking by the America’s Cup Park at Piers 27/29.

To get a better idea of the venue and the race course area, courtesy of America’s Cup official website

Image

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: