Loving what you do

Not sure how I missed this but luckily caught up on my Sunday NYTimes magazine articles while driving across the country recently:

Data You Can Believe In 

How the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry.

If this article makes your mind spin – it should – in a very good way.  Precision targeting is very real – it may rely on big data but big data is nothing with the data science and creativity to create insight.

Data manipulation, integration and analytics keeps my heart pumping (with a little bit of music thrown in).

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