Loving what you do
Not sure how I missed this but luckily caught up on my Sunday NYTimes magazine articles while driving across the country recently:
How the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry.
If this article makes your mind spin – it should – in a very good way. Precision targeting is very real – it may rely on big data but big data is nothing with the data science and creativity to create insight.
Data manipulation, integration and analytics keeps my heart pumping (with a little bit of music thrown in).
DataQueen 
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